About the Project
For this project, I was tasked with designing a full menu for Soulful Vegan, a local plant-based restaurant. The goal was to create a menu that reflected the warmth and personality of the restaurant while making the dining experience feel intentional and inviting.
The design needed to balance approachability with a sense of craft — communicating that vegan food could feel indulgent, soulful, and satisfying rather than restrictive. I drew on warm tones, organic shapes, and considered typography to build a visual identity that felt rooted in community and good food.
The final menu was designed with both readability and aesthetics in mind — organizing the content into a clear, scannable layout while maintaining a strong visual character that guests would remember.