Vote Poster

About the Project

For this project, I was tasked with designing a voter engagement campaign targeting Gen Z — a demographic known for rejecting traditional political messaging in favor of authenticity, humor, and cultural relevance.

To connect with this audience, I drew inspiration from Charli XCX's "brat" aesthetic: bold lime green, chaotic collage-style layouts, and bold typography. I tried to use the campaign to reframe voting not as a civic duty, but as a cultural identity — using something that feels native to Gen Z's visual language rather than imposed on it.

The deliverables included a hero poster, billboard, magazine spread, Instagram post, tote bag, and phone mockup — ensuring the campaign could reach Gen Z across both physical and digital spaces.